Discover the best AGE beautiful products
Browse top picks from AGE beautiful — built for daily training.
AGEbeautiful 20 Volume Gentle Crème Developer lifts hair up to 2 levels when coloring. 20 Volume Developer is a good choice for most AGEbeautiful Liqui-Crème shades.
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AGE beautiful permanent hair color dyes are proven to fight all 5 signs of aging hair. Our signature fortifying formulas feature Biotin for fuller, thicker and healthier looking hair. Turn back the clock on aging and achieve salon worthy results at home.
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Built-In Bonding Technology protects and strengthens hair during & after lightening
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AGE beautiful permanent hair color dyes are proven to fight all 5 signs of aging hair. Our signature fortifying formulas feature Biotin for fuller, thicker and healthier looking hair. Turn back the clock on aging and achieve salon worthy results at home.
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AGE beautiful permanent hair color dyes are proven to fight all 5 signs of aging hair. Our signature fortifying formulas feature Biotin for fuller, thicker and healthier looking hair. Turn back the clock on aging and achieve salon worthy results at home.
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AGE beautiful permanent hair color dyes are proven to fight all 5 signs of aging hair. Our signature fortifying formulas feature Biotin for fuller, thicker and healthier looking hair. Turn back the clock on aging and achieve salon worthy results at home.
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AGEbeautiful 30 Volume Gentle Crème Developer lifts hair up to 3 levels when coloring. Use 20 or 30 (for more color lift) Volume Developer with "RR" Intense shades.
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Hydrating Mask smooths dull, coarse, dehydrated hair, leaving hair looking rehydrated.
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The information below is per-pack only
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AGEbeautiful Root Touch-Up Temporary Hair Color is water, sweat and stain resistant and lasts until your next shampoo
Check priceAGEbeautiful is a professional-grade hair color brand formulated specifically around the needs of mature hair — providing rich, lasting color alongside targeted anti-aging care in every application. Where most color lines treat gray coverage as a side consideration, the age beautiful hair color range is built around it as a primary goal: 100% gray coverage with vibrant, fade-resistant results.
The age beautiful line spans permanent crème colors, toners, lighteners, and developers — a complete system designed to work together for consistent, predictable results whether used in a professional salon or at home. Who makes age beautiful hair color? The brand is owned and distributed by Developlus Inc., a California-based professional beauty manufacturer with decades of experience in professional hair color chemistry. Who owns age beautiful brand is a question that often comes up given the brand's salon heritage — Developlus has kept the formulation firmly in the professional tier while making it accessible for home use.
The full agebeautiful range, application guides, shade charts, and authorized retailer information are available on the AGEbeautiful official website. The age beautiful website United States also carries detailed mixing instructions and shade compatibility guides for customers navigating the range independently.
Helpful context, usage notes, and comparisons.
The AGEbeautiful developer 20 Volume Gentle Crème is the workhorse of the system — designed to lift hair up to 2 levels while maintaining a gentle action that protects hair integrity throughout the coloring process. The crème consistency provides the right viscosity for both bowl-and-brush and applicator bottle methods, and the 1:1 mixing ratio with agebeautiful hair color shades keeps the process straightforward and consistent.
Formulated with biotin, the age beautiful hair developer supports hair strength and elasticity during the coloring process — a meaningful addition that separates it from generic developers that do nothing beyond activating the color chemistry. The result is hair that not only holds color longer but feels healthier after processing than it did before.
The age beautiful 20 volume developer is compatible with the full permanent Liqui-Crème color range, with the age beautiful developer 20 being the standard choice for most color-to-color and gray coverage applications. For lighter work or toning, the age beautiful anti aging 10 volume option is available for lower-lift, deposit-focused results, and the age beautiful 20 volume toner pairing offers tonal correction without unwanted lift.
Age beautiful hair products are built on an anti-aging philosophy that goes beyond color: every formulation in the permanent range includes conditioning agents, biotin, and antioxidant complexes that actively improve hair condition over repeated applications rather than degrading it. This is the core differentiator of the agebeautiful hair dye range versus conventional drugstore box color, which typically strips and deposits without any restoration component.
The age beautiful gray coverage creme formulation uses high-density pigments that penetrate the cortex fully — addressing the particular challenge of resistant, coarse gray hair that many standard colorants struggle to cover uniformly. The age beautiful hair color deposit mechanism is designed for longevity: the color bonds deeply and resists fade from washing, heat styling, and UV exposure more effectively than deposit-only toners or semi-permanent alternatives.
For lightening applications, the agebeautiful creme lightener incorporates Ultra Bond Building technology — a bonding agent complex that works during the lightening process to counteract the structural damage that bleaching typically causes. The age beautiful lightener can lift up to 9+ levels while actively reinforcing disulfide bonds, which sets it meaningfully apart from conventional age beautiful bleach alternatives that lift without any compensatory bonding support.
Against standard 20 volume developers from general-purpose brands, the age beautiful hair developer formula is gentler in its cuticle-opening action and more targeted in its compatibility — it's specifically calibrated to work with the Liqui-Crème viscosity and pH, which means color development is more predictable and even than when mixing mismatched developer and color brands.
The age beautiful toner range similarly outperforms generic toners when used within the system: the developer volume can be adjusted (10 or 20) depending on whether the goal is pure tonal deposit or light tonal correction with minor lift, giving users more precision than single-option toning systems allow. Popular toning applications include the Amethyst and violet-family shades for neutralizing yellow brassiness on lightened hair.
For consumers comparing age beautiful hair dye to other at-home professional-grade options, the full-system approach is the key differentiator: color, developer, toner, lightener, and age beautiful hair color shades are all engineered to work together. Age beautiful online sales through authorized retailers ensure customers can access the complete range, including specialty shades like age beautiful hair color green-family tones that aren't available in standard retail.
A few example reviews to set expectations.
I've been using the age beautiful hair color range for two years now and it's the only at-home color I've found that consistently covers my stubborn gray at the temples. The developer mixes smoothly, the color applies evenly, and the results last four to five weeks before I need a touch-up. The biotin formula genuinely makes a difference — my hair is in better condition now than when I was using a different brand. Highly recommend for anyone with resistant gray.
The agebeautiful hair dye system is genuinely professional quality. I've been doing my own color for years and this is the first line that gives me results I'm happy with every single time. The age beautiful developer crème is the right consistency for bowl-and-brush application, and the 1:1 ratio makes mixing foolproof. I use the 7wb age beautiful shade for my base and it's a perfect warm brunette with excellent gray blending.
I switched to age beautiful hair products after a recommendation from my colorist and haven't looked back. The age beautiful gray coverage creme formulation covers my 70% gray completely in one application — something my previous brand couldn't reliably do. The developer is gentle enough that I don't experience scalp irritation, which used to be an issue for me with higher-volume developers. This is the gold standard for at-home gray coverage.
The agebeautiful developer and color system together produce results I genuinely can't tell apart from salon work. I use it with the toner for a final-step tonal correction and the combination is flawless. If you're on the fence about whether age beautiful color good for home use — it absolutely is. The instructions are clear, the mixing is simple, and the consistency between applications is excellent. Best at-home color system I've used.
Good results overall — the color is vibrant and the gray coverage is thorough. The scent is present but no stronger than other professional developers. My one note is that very dark natural hair may need two applications for full saturation on the first use — after that, the color builds well and touch-ups are easy. The 6rr age beautiful shade is a gorgeous intense red that held its vibrancy for weeks. Four stars — excellent product once you know the application technique.
Read specs, availability, and current pricing on the official listing.
Quick answers to common questions.
Mix agebeautiful hair color with the appropriate developer at a 1:1 ratio (e.g., 2 oz color to 2 oz developer) in a non-metallic bowl or applicator bottle. Apply to dry, unwashed hair starting at the roots or areas of most gray concentration, then work through to the ends. Process for 35–45 minutes at room temperature. Rinse thoroughly, shampoo, and condition. Full instructions and shade-specific guidance are available on the age beautiful hair color website.
Standard processing time is 35–45 minutes at room temperature for permanent color applications. For toning applications using the age beautiful toner with 10 or 20 volume developer, processing time is typically 20–30 minutes depending on the level of tonal correction needed. Do not exceed the maximum processing time listed on the product instructions, as over-processing can affect color result and hair condition.
Yes — all permanent age beautiful hair dye shades require a developer to activate the color chemistry and open the hair cuticle for pigment deposit. The age beautiful developer 20 volume is the standard choice for most color applications and gray coverage. The 10 volume option is used for deposit-only results with minimal lift, and 30 or 40 volume is used with the age beautiful lightener for significant lift applications.
Biotin is included in AGE beautiful hair color formulations to promote thicker, fuller hair while you color. It helps support hair strength and elasticity, making the hair look healthier and more vibrant. This dual benefit of coloring and nourishing is ideal for those concerned about the impact of hair dye on their hair's health.
The Amethyst and other violet-family toners in the age beautiful range are typically used with 10 or 20 volume developer depending on the goal. Use 10 volume (age beautiful anti aging 10 volume) for pure tonal deposit with no lift — the preferred choice for already-lightened hair where you want to neutralize brassiness without any further lightening. Use the age beautiful 20 volume toner pairing if a small amount of additional lift is needed alongside the tonal correction.
Combining age beautiful hair color products is straightforward when you follow the system's built-in compatibility: use permanent Liqui-Crème shades with the 20 volume Gentle Crème developer at 1:1, toners with 10 or 20 volume at 1:2 (toner to developer), and the agebeautiful creme lightener with 20–40 volume depending on the lift target. Do not mix developer volumes that aren't specified for a given product — using a higher volume than recommended with toners or deposit shades can result in unwanted lift or uneven color. The agebeautiful site carries a full compatibility chart for all product combinations.
AGEbeautiful is manufactured and distributed by Developlus Inc., a professional beauty company based in Rancho Cucamonga, California. The brand was developed specifically for the professional salon market and is now available for age beautiful online sales through authorized professional beauty retailers. The age beautiful official website carries the complete product range, shade library, and professional education resources. The agebeautiful site also lists Green Circle Certified Salon partners for customers who prefer professional application.
